Keyword Research with Free Tools – Step 1

Keyword research is the first step of SEO. If you start SEO without Keyword research, only Onpage and Offpage (Backlinks) never rank your site on the top of Google. It is a series of SEO guides about ranking on Google with only three steps. It is the first step of the series guide, and it is the most critical step than other steps. I will show you three Keyword research technic where I used two SEO Tools. I am promising to show you the easiest way to research keywords.

Best Tools For Keyword Research
  1. Automatic (Ubersuggest) [Free/Paid]
  2. Manual (Ubersuggest) [Free/Paid]
  3. Manual Advance Keyword Research (SEMrush) (Free/Paid) [Recommended] 

[Important Navigation]

Automatic Research (Ubersuggest)

When I promise to show you the easiest way to research keywords, it will be this one. You can use ubersuggest for automatic keyword research. This SEO tool offers you Paid and Free plan. You can use only three searches per day in the free plan, and the paid plan is unlimited. For all types of audiences, I will show you a free plan. Ubersuggest uses MOZ data so that the research information will be authentic. It is a Free Tools For Keyword Research.

  1. First, Go to the Site Ubersuggest.
  2. Sing up and Confirm your email.
  3. Now go to the Dashboard.
  4. On the left side, you can see (Keyword).
  5. In the Keyword section, you can see (Keyword Ideas).
  6. Now, Put your primary/seed keyword on the (Discover new keywords) box.
  7. Select your location on the (location drop-down menu)
  8. Now you can see a Beta Features [All/Page 1 Ranking Potential]
  9. Click (Page 1 Ranking Potential)
  10. Inter Your Domain on the Box
  11. Press the “Search” button above.
  12. Now, Ubersuggest show you a keyword list that you can rank

Software Tools For Keyword Research

Let’s introduce Ubersuggest Keyword Research Panel

Keyword: Here, you can see all the suggested keywords list. In the free version, you can see only the first ten keywords.

Volume: Here, you can see the Keyword’s monthly search, which means if you rank your site of the specific Keyword, you will get a similar visitor to your site.

CPC: It means Cost Per Click. This indicator shows you How much you have to pay if you use Google Ads for those keywords.

Paid Difficulty: This indicator shows you estimated competition for paid ads campaigns. Higher the number, the more complex the competition. Lower the number, less competitive.

SEO Difficulty: This indicator shows you estimated competition for Organic SEO. Higher the number, the more complex the competition. Lower the number, less competitive.

I think now you can find out which Keyword is best for your Ranking, choose your Keyword, and go for steps 2nd and third.

Manual Research (Ubersuggest)

Tools For Keyword Research Seo

If you want to find out more accurate keyword research, you can manually research your Keyword on Ubersuggest. Until steps 7 (Automatic) are the same for Manual, you have to learn some metrics for this research.

  • DA (Domain Authority)
  • Domain Age
  • Links

DA: Domain Authority is a metric that provides MOZ. It indicates your domain strength or authority: the higher the value, the more power the website has. When you research keywords, always try to pick a keyword with low DA competitors than yours. For example, If your domain DA is 25, find a keyword below DA 24 competitors. Ubersuggest Provides DA for all the Keyword’s competitors.

Domain Age: Domain age is another signal for research, but it is not so important. This signal gives you a more fast ranking of keywords. Always find a keyword with new domain competitors (less than six months). You can not get domain age data in the Ubersuggest. You have to find out the domain age checker.

Links: Backlinks Profiles, which means how many backlinks build your competitors. Sometimes quantity is not the fact, and the truth is quality. After clicking on the Keyword’s [Search Results], you can see all the information about your competitors.

These are the main factor for manual keyword research. Now I will step 7 to the end for the manual.

  1. Select your location on the (location drop-down menu)
  2. Hit the “Search” button above
  3. Ubersuggest gives you all the suggested keyword list and their SEO difficulty.
  4. Select a keyword that has low SEO difficulty also fulfill your monthly volume
  5. Now click Keyword’s [Search Results] you can see all the information about your competitors. Like, DA, Links, Monthly Visitor, Social Share
  6. Now choose a keyword wisely by their metrics.

Note: You can also select other keywords even they are hard because you know the main things or matrics for Ranking. You can research different hard keywords by their competitor’s DA, Links, Domain Age. There is no guarantee you can get a Great volume keyword that is not showing on the SEO Difficulty Score.

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[Advance] Keyword Research with SEMrush

Semrush is another excellent tool for research keywords, and this tool offers you a free and paid plan for using their service. Research keywords with semrush. You need to create an account on semrush. After creating an account, you will get a free plan; you can easily research your keyword with this plan. First, I’ll discuss SEMrush basic Keyword research modules and then How to Research Keywords with SEMrush. After creating an account, log in to your account and navigate to the SEO>Keyword Research>Keyword Magic Tool.

SEMrush Keyword Magic Tool

Now you can see a page there asking for your primary keyword. Submit your primary/seed keyword and select the country you want to rank. After that, click on the search button.

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Let’s check out SEmrush Keyword Research Interface.

SEMrush Advanced Keyword Research Modules

SEMrush Advanced Keyword Research Modules:

  • ALL ( It shows all related Keywords)
  • Questions (It shows only Questions Related Keywords)
  • Broad Match (It shows all types of Keywords for your Seed Keyword)
  • Phrase Match (It shows the same as Broad but excludes variations of your seed keyword  -ing, -ed, -s, etc.)
  • Exact Match (It shows the same value for the seed keyword)
  • Related (It will show others relative keywords from various sources, not only Google)
  • Language (It can help you to find out specific language keywords)
  • Volume (with this module, you can filter your keyword suggestion by monthly search volume)
  • KD% (with this tool, you can filter your Organic Keyword Difficulty)
  • Intent (with this tool, you can filter suggested keywords users intent)
  • CPC [Paid SEO] (This is Cost Per Click filter)
  • Include Keywords (You can add any extra word on your Keyword Suggestions)
  • Exclude Keywords (You can exclude any word on Suggested Keywords)
  • Advance Filter (with this tool, you can filter, Word Count, Competitive Density, SERP Features, Result in SERP)

SEMrush Advance Keyword Research Matrics

SEMrush Advance Keyword Research Matrics:

  • Keyword (List Of Suggested Keywords)
  • Intent (What types of users you will get if you rank the selected Keywords)
  • Volume (Monthly Search Volume)
  • Trend (Keyword Search Trend)
  • KD (Keyword Difficulty for Organic SEO)
  • CPC (Cost Per Click) [PAID SEO]
  • CD (Competitive Density) [PAID SEO]
  • SF (SERP Features, what types of features using your competitors)
  • Results (How many competitors are fighting for the keyword)
  • Last Update (How many ago SEMrush Update these matrics)

Keyword: In this section, SEMrush provides a list of keywords related to your primary keyword. This list can be 1 million.

Intent: It is a critical metric for research keywords. This matric indicates users’ behavior like, Who wants to Buy, Looking for Information about product or service, looking for a specific website page, looking for answers. Here are the primary intent those used SEMrush for research.

  • Informational (Users who want Information or answers)
  • Navigational (Users who want specific information on a particular web page)
  • Commercial (Users who want to investigate product or service)
  • Transactional (Users who complete actions, like Signup, Buy Product, Subscribe, etc.)

So, this metric help you to find out better keyword for your niche.

Volume: It indicates a monthly search for a particular keyword. This metric will help you how much traffic you can get if you rank a specific keyword.

Trend: It indicates how often users search the keyword on the search engine.

KD (Keyword Difficulty): SEMrush has its own organic Keyword Difficulty Score so that you can understand the hardness of a keyword for Ranking. Most Complex Item it is.

SF (SERF Features): It indicates How many features are using your competitors. Like, Video, Review, Snippet, FAQ, etc.

Results: It is another excellent feature of the SEMrush Keyword tool. It indicates, How many web pages are showing for a particular keyword, which means, How many competitors are trying to rank their web pages.

Last Update: A particular keyword data update time, how old the given data is.

I think now you know the most common SEmrush Keyword Research Tool’s Metric. Now you can find our valuable keyword with the tool, but I want to show you an example.

Example Keyword Research Info [FREE VERSION]:

Primary or Seed Keyword: “Best URL Shortener”

Country: US

Here is my Primary Keyword Data

1st Step:

SEMrush Keyword Magic Tool Data


2nd Step: Now I need to check my domain score on SEMrush. It can help me to identify KD (Keyword Difficulty). To this thing, Go to SEO>Domain Overview. Now put your Domain address and select your country and hit the search button. here is my domain info, I am using my website because it is a new website, So you can understand, How to Research Keywords for a New Website.

SEMrush Domain Score Check
My Domain Score 2. It is a new website

Keyword Difficulty for Domain Score (DS):

  • DS 0-5: Very Easy (0-14%)
  • DS 0-10: Easy (15-29%)
  • DS 11-25: Possible (30-49%)
  • DS 26-40: Difficult (50-69%)
  • DS 41-60: Hard (70-84%)
  • DS 61-95: Very Hard (85-100%)

My Keyword Research Results

1st Keyword: Best URL Shortener Without Captcha

2nd Keyword: Best URL Shortener No Captcha

Keyword Research Results

How I Choose My Keywords?

1st. (Keyword Difficulty): As my website is new and my domain score is also low, So I need to look first at the “Keyword Difficulty”. I took the easiest keyword difficulty keyword.

  • Best URL Shortener Without Captcha (11% KD which means – Very Easy)
  • Best URL Shortener No Captcha (27% KD which means – Easy)

2nd. (Results): Both keywords are low competitive. SEMrush Results metric shows “How many Web Pages are Competition for the selected keyword”.

  • Best URL Shortener Without Captcha (725K Competitors are fighting for this Keyword)
  • Best URL Shortener No Captcha (672K Competitors are fighting for this Keyword)

It is not the universal keyword research system but it is an example, How to research keywords with SEMrush. You can use your own strategy for your research But basic information is the same.



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